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PHASE II – PROFESSIONAL BRAND DEVELOPMENT
Primary Objective
Build a personal brand strategy that will be recognized and valued by the organization. Establish a leadership presence that is credible due to demonstrated integrity, competency and enthusiasm.
Deliverable
Personal Brand Strategy
The Process
Effective Professional Positioning
- Immediate needs prioritization
- Focus on areas to establish credibility to build leadership position
- Actions related to job expectations
- Professional segmentation –defining leadership within each customer group
- Superior
- Peer
- Subordinate
- Partner/external
- Practical/experiential exercises
- Establish a broader understanding how certain situations and interactions can enhance or diminish your professional credibility
- Communication exercises
- Using your skills to deliver motivating direction
- Creating Your Brand Strategy
- The defining value that you bring to the role and organization
- Building your long-term development plan
Learn More - Read About Phase III
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